AI has revolutionized the way we work, and it's becoming increasingly clear that it is a basic skill that can help individuals advance in their careers. With the rapid expansion of AI technologies, more and more people are realizing the benefits of integrating AI into their daily work routines. However, despite the growth of AI, a majority of people in the U.S. still do not utilize AI at work, according to a recent analysis by the Pew Research Centre.
For early adopters of AI, the results speak for themselves. A staggering 79% of individuals who use AI chat platforms for business purposes stated that it had helped them work faster, while 72% said it significantly enhanced their job performance. But how exactly is AI improving work performance, and are these benefits accessible to everyone?
To delve deeper into the impact of AI in the workplace, we reached out to five AI super users who have been at the forefront of utilizing AI to boost their productivity and efficiency. Through our conversations with them, we discovered innovative ways in which AI is transforming the nature of work.
One example is Ruth Favela, an AI Marketing Manager at Tomorrow.io, who has harnessed the power of AI to level the playing field for smaller marketing teams. By utilizing AI tools such as HeyGen, Favela has been able to automate the creation of high-quality video content, saving her team valuable time and resources. Through the use of AI avatars, they have been able to produce a plethora of videos in a fraction of the time it would have taken through traditional methods.
Ryan Baum, an independent SaaS growth consultant, uses AI to challenge his own thinking and identify potential biases in his decision-making process. By employing large language models, Baum has created a tool called the Devil's Auditor, which helps him identify flaws in his ideas before presenting them to clients. This approach has allowed him to enhance his critical thinking skills and make more informed decisions.
Sierra Dowd, Founder and Principal Strategist at else&ever, has streamlined her presentation design process using AI scripts that automatically generate Canva decks. By providing AI with the necessary information about the presentation's objective, audience, and tone, Dowd is able to create visually appealing and on-brand presentations in a fraction of the time it would typically take.
Andrea Bonaiuto, head of product marketing at ATPCO, has embraced AI as a coaching tool to enhance her professional development. By leveraging AI technologies to create custom AI coaches, she has been able to prepare for important meetings and discussions with confidence. This approach has not only improved her performance but has also enabled her to scale coaching and critical thinking within her team.
Overall, the stories of these AI super users demonstrate the transformative power of AI in the workplace. From saving time and resources to enhancing critical thinking and decision-making skills, AI is proving to be a valuable asset for individuals looking to advance in their careers. As AI continues to evolve and become more accessible, it is essential for all knowledge workers to develop a basic understanding of AI technologies in order to stay competitive in today's rapidly changing workforce.