The Contradictory Appeal: Unveiling Tesla Cybertruck’s Design Legacy


The Tesla Cybertruck has always been a polarizing vehicle, with its outside design being the main reason for the love-it-or-hate-it responses it receives. While some critics have compared its controversial, unpainted, and shiny structure to something a four-year-old girl would come up with, there are others who have fallen in love with it, claiming that it is the most talked-about thing in the market and that it represents a futuristic vision for the future.

Recently, Giorgetto Giugiaro, one of the most prolific and well-conceived automotive designers in the world, has praised Tesla’s first prototype of the Cybertruck. Giugiaro’s Italian design house has an impressive history that spans over 85 years, creating iconic designs for vehicles such as the original Volkswagen Golf, Lotus Esprit, Maserati Ghibli, BMW M1, and many more. His career has encompassed several decades, and it is intriguing to think what his take on the Cybertruck would have been if it had been released in the 70s or 80s, with its many angles that seem to echo his signature design elements. It is worth mentioning that Giugiaro has also designed other consumer goods, including watches and cameras.

Interestingly, Giugiaro was also the mastermind behind the original DeLorean design, a vehicle that served as the inspiration for the Cybertruck. When the DeLorean was released in the early 1980s, it faced heavy criticism due to its square shape and unpainted stainless steel external body panels. Just like the Cybertruck, it became surrounded by controversy right from the start. John DeLorean, the creator of the DeLorean, played a significant role in the rise and fall of the vehicle. Despite its fame from the iconic car movie Back to the Future, the DeLorean remained in production for just one year and sold less than 10,000 units during its limited run. The poor financial situation of the company also contributed to its ultimate demise.

With the Cybertruck, Elon Musk’s controversial design choices are clearly defining the direction of the vehicle. Giugiaro believes that he can assist Tesla in finding the right audience for the pickup truck. In an email interview with NPR, he shared his thoughts on the matter, stating that going against the norm often tends to be seen as a provocation. However, he also believes that this desire to stand out is a market need, and he is certain that the Cybertruck will be successful as it will find its admirers.

Controversy has always been a selling point, and in the case of the DeLorean, it certainly created a buzz. However, its limited production lifespan and the financial struggles of the company prevented it from becoming a long-lasting success. It remains to be seen whether the Cybertruck will face a similar fate or if it will overcome the initial criticisms and capture the hearts of consumers.

In conclusion, the Tesla Cybertruck’s outside design has sparked both admiration and criticism. Giorgetto Giugiaro, an esteemed automotive designer, has praised the prototype and believes that it will find its audience. Drawing parallels to his own experience with the DeLorean, which faced similar controversy, Giugiaro emphasizes the market’s need for unique and standout vehicles. While the future of the Cybertruck remains uncertain, its bold design choices are sure to make it a topic of discussion for years to come.

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