Search engine optimization (SEO) is easier than most people think. Because there is so much jargon, many people don’t understand the simple truth about good SEO. But I can show you how to get more people to visit your site without breaking Google’s terms of service.
SEO is all about getting your pages to rank higher in the major search engines. Your pagerank is the result of everything you’ve done to make your page as useful as possible for various search engine queries. If you are a complete beginner, there are at least 4 rules to follow to achieve the best page rank. This is what I call the “4 Golden Rules of SEO”.
Rule 1: Content is King
If you’ve studied search engine optimization, you’re probably very familiar with the term. Content really is king as it is the foundation upon which you build your online presence. If your website doesn’t contain useful information, services, or products, people might visit it once and never come back. Your visitors will easily send you countless links, saving you a lot of work, but only if they are happy with what you have to offer. It’s easy to take the easy way out and copy and paste a lot of nonsense, but you’ll find that a successful website requires good, solid, and unique content.
Now don’t worry if you are not good at writing articles. There are many websites that can hire writers to write articles for you. You will usually pay a few bucks for these items, but the fact that they have unique, high-quality material can make every penny worth it.
Know that SEO doesn’t last forever, but it can take a while for your efforts to pay off. But by then your website will still exist, so you’ll be on top of the world.
Rule 2: Update Your Website Regularly
As you work to get links back to your site, keep it as up-to-date as possible. For the best SEO, you need to make changes to your website on a daily basis. But that can be difficult when you consider all that you still have to do to get a high score. If you update your website at least once a week, you should be fine. You don’t have to write new articles every day to keep your website up to date. Instead, you can go back to the published article, edit some text, and republish. This saves you some time and convinces search engines to visit your site more often.
Here’s another way to look at it:
A search engine visits your website, crawls it and leaves a report of what it found. If a bot keeps coming to your site and leaving because it has nothing new to say, it will show up less often. On the other hand, if a search engine crawls your site and always finds new content to report, it will visit your site more often. This is what you want. You want search engines to visit your site several times a day to “crawl” it. This is only possible by keeping your website up-to-date.
Rule 3: Your Website is like Your Home
The way your website is set up is the third golden rule of SEO. You can treat your website like your home. how big is it how easy is it to get around? How strong are the foundations of the building? When a search engine bot sees your website, it doesn’t hang around for a while, grabs a cup of coffee, chats with you, and leaves. It happens and then disappears in a very short time. Make sure your site’s home page has links to other pages. These links are like doors to the rest of your website and search engines should always be able to open and close them easily.
H1 and H2 meta title tags can be considered your front door. Make sure you know how to use these tools properly. H1 and H2 tags give search engines the first look at your site’s content.
In search engine optimization, your main goal is to rank for certain keywords that people enter into search engines to find your products or services. Therefore, it is very important to use these keywords regularly on your website. You want to make sure that the keywords you choose appear on the pages of your site, but not so often that they make no sense or look like spam. Most likely you want keywords to make up 3% to 6% of your articles.
Finally, you may want to link to internal pages on your website using certain keywords. If you use a term in one article that is used in another article, you must use that keyword to link to the other article. Text anchor links are still one of the most powerful things on your site, although they aren’t quite as powerful as they used to be.
Rule 4: Backlinks are Your Best Friend
The most important optimization rule, in my opinion, is to get as many links as possible from sites other than your own pointing to the pages you want to rank for. It’s easy to get a lot of backlinks, but you have to be careful not to spam other sites in the process. Article submissions and directory listings are two of the best ways to earn backlinks.
Article submission is the most common and arguably the most effective method of building backlinks. All you need to do is write some content about your website and submit it to the ezine. You can create a resource box on these news sites where you can talk about yourself and your knowledge and try to get people to your site. You can use very strong text anchor links, which means using the terms you want to rank for on a given page. These text anchor links have a significant impact on your search engine rankings.
For directory submissions, you can send page links to thousands of different directories. These links usually include a brief description of your site, a list of keywords, and the category your site is in. This can be difficult to do by hand, but it can also be satisfying. Many webmasters choose to automatically submit their sites to directories. While it makes the process faster, most directories don’t autocommit in the end.
In short, search engine optimization (SEO) is an easy task that can drive a lot of traffic to your website while still complying with Google’s terms of service. Following the 4 golden rules is the key to good SEO.
First, backlinks are important for optimization. Getting links from other sites to the pages you want to rank on is important, but you should avoid spam. People often use article submissions and directory submissions as a successful way to build backlinks.
Second, it’s important to keep search engines interested in your site by changing it regularly. Even a weekly update will suffice, and it can be done simply by making small changes to already published articles.
Third, the structure of the website is very important. Make sure your website is user-friendly by including links to other pages on the homepage. Make good use of H1 and H2 meta title tags and use keywords in the website text.
Finally, in SEO, information is king. Providing unique, useful, and well-written content is important if you want to keep people interested and get natural backlinks. If writing isn’t your thing, it might be a good idea to hire a freelance copywriter.
SEO takes time and patience, so keep that in mind. You may not see results right away, but if you keep working hard, you can make your website a success in the long run.