Working alone as a web creator is not easy. When you’re freelancing, you have to be able to get through the tough times because unless you have clients who pay you on a regular basis, it’s hard to have a steady stream of income. But if you follow these 5 tips to become a self-employed web designer, you will be one step ahead of the competition.
1. You are the Worst Customer you Could ever have
As designers, we often recreate our own websites and galleries, usually because we’re not happy with them. This is pretty much how every creative and artistic person feels about their own work, but it’s a nice quality to have in yourself, but not in yourself. Create a website that customers will be interested in, showcase your work, and tell them what you do.
Use a blog or article to tell your clients about your process and how to work with freelance web designers. Then put yourself out. Instead of doing your 40th redesign, use this time to establish yourself as an independent web designer.
2. Promote your Name Offline
Having a website with a high web score is great, but how does it help your business? Most people who do freelance web design don’t market themselves offline. Take advantage of this and talk to entrepreneurs who do not yet have a website.
However, this can go both ways as these business owners may not care as much about an online profile as someone whose website needs work or a redesign.
Another idea is to browse the yellow pages in your area to see who’s advertising. Give them a call and tell them that you have a small business or startup in their area and would like to meet to discuss how a web presence can help their business.
3. Talk about What you know
While it goes without saying, some web designers are better than others. Before you get started and create websites, you need to know what you do as a freelance web designer. Learn HTML, CSS and Java and master a CMS such as WordPress.
You sure know what you’re talking about. When talking to potential clients, make sure you can tell them why they should hire a freelance web designer to build their website.
4. Learn how to Optimize for Search Engines
Too often I see web designers not selling SEO or online marketing services to clients. Once the website is built for the client, the job is largely done. You could sell them ongoing change and editing services, or train their staff on how to update and change websites, but the big bucks have already been made.
If you are good at SEO, you can offer it as a regular service. But make sure you know and understand SEO practices as it can be difficult to rank your website well on Google. Your customers need to be able to count on you to get real results.
5. Get Outside
Unless you work with other people or can afford the office, you will be spending a lot of time at home. Yes, even if you go to work, you will be working at home a lot. Go outside every day and let the sun warm your face. Take an early morning walk or bike ride.
If you don’t take time for yourself, you’ll be at home all day, which can cause a lot of stress and worry. Research shows that socializing and getting out of the house can help you feel less stressed and give you more ideas.
Becoming a good freelance web designer is certainly not easy. But if you follow these five tips, you can make yourself a sought-after and competitive employee in your field. Remember to put yourself first, take advantage of offline opportunities, learn and improve, provide SEO services and take care of your health.
Now that you know what you need to know and have the right idea, it’s time to start your freelance web design journey. Accept difficulties, keep improving what you do and strive to be the best you can be. If you work hard and don’t give up, you can find a successful freelance job.
1. How do I find clients as a freelance web designer?
As a freelance web designer you find clients through various channels. Use online platforms such as freelance sites, create a professional website to showcase your portfolio, network with professionals, attend industry events, and use social media to reach out to potential clients.
2. Do I have to specialize in a certain field as a freelance web designer?
Specializing in a specific area helps you stand out from the competition and attract customers who need expertise in that particular area. However, being versatile and flexible can also be an advantage, especially when starting a freelance career.
3. How do I determine my rates as a freelance web designer?
When determining your rate as a freelance web designer, factors such as your experience, skills, market demand and project complexity are taken into account. Research industry standards, assess your value proposition and be prepared to negotiate with customers.